A top-earning D3 student-athlete has secured 35 NIL brand deals in 2022.

Jack Betts spent the back half of last year wading through reports of college athletes from Power Five schools who raked in thousands of dollars through the newly instituted NIL rules. He and his teammates at Amherst College, a Division III school in Massachusetts, didn’t hear a peep from sponsors.

But in mid-January, an Instagram DM changed the 21-year-old’s life.

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